This year, the Creighton Pink Out filled the stands of the CenturyLink Center with pink and passion, as fans and family cheered on both the Bluejays and those battling the disease. The annual event is part of the NCAA “Coaches vs Cancer” nationwide event. The Omaha event is one of the country’s largest.
“Teams across the country do what we do,” said Creighton head coach Greg McDermott in a post-game press conference, “I don’t know that anyone does it as well as we do. When the community jumps on board on something they are all in. It’s become a ‘can’t miss’ game.”
Proudly sponsored by Methodist, volunteers distributed 15,000 pink shirts to fans before the game. Fans also had the opportunity to write dedication messages to support those loved ones fighting cancer. The signs were then held up proudly during a dedication at the game.
“The pink is just a message,” said McDermott. “There are all different cancers; every one of them is as bad as the next. But the message of everyone in pink hopefully sends the message that you have to do what you are supposed to do. You have to get your checkups at a certain age because the fight against cancer is much more easily won if the cancer is caught early and that’s what this is all about.”
The Pink Out game and its message is especially important to McDermott, as his wife is a 12-year cancer survivor. She won the battle against the disease because it was detected early, at a stage where it is most easily treated.
“There are lots of success stories like that but there are also too many stories where people don’t do what they are supposed to do,” said McDermott. “We lost some dear friends this last year to cancer … and I miss them every day. We have to raise some funds so we can beat this disease but in the meantime we’ve got to add more years to people’s lives that have the disease. Events like this and the way that our fan base and our campus community has embraced it is another reason that makes this community really, really special.”
This year’s Pink Out auction raised $26,300. Over the past six seasons, the auction has raised $157,564.68.
Creighton women’s basketball will also hold a Pink Out event at their game versus Providence on February 11th at D.J. Sokol Arena. Bluejay players will wear pink shooting shirts and pink jerseys for the game and fans have the opportunity to honor a friend or family member who has battled cancer or is currently battling cancer by purchasing the apparel via auction (the shooting shirt can be personalized – last name, nickname, etc.). Another 1,000 Pink Out shirts will also be distributed at that event.
In The News:
- OSI: Creighton Raises Money for Cancer with Annual Pink Out Game
- Omaha World-Herald: Creighton honors late World-Herald reporter Steven Pivovar during annual Pink Out
|Katina Granger is a blogger and PR/Social Media Specialist for Methodist Health System.
Contact Katina at MethodistPR@nmhs.org.